Key points
- NVIDIA pledges nearly $10 billion to the European technology ecosystem
- The announcement follows a weeklong tour across Paris, London, Stockholm and Dublin
- Major European firms including L’Oréal, Spotify and Porsche are cited as partners
NVIDIA CEO Jensen Huang announced a $10 billion commitment to the European AI ecosystem during a keynote address at GTC Berlin 2026, signaling a major expansion of the company’s infrastructure and partnership footprint on the continent.
How it unfolded
- NVIDIA conducted a weeklong roadshow across Europe, visiting Paris, London, Stockholm and Dublin prior to the Berlin event
- Jensen Huang delivered the main keynote at the Tempodrom venue in Berlin, marking the culmination of the European tour
- The CEO announced nearly $10 billion in commitments to the regional technology ecosystem and engagement with over 12,000 partners
Who is affected
The investment targets the broader European technology sector, with Huang specifically naming L’Oréal, Revolut, Spotify, Merck, Vodafone, Zara, Porsche, Nestlé and HSBC as companies currently working with NVIDIA on artificial intelligence initiatives. These organizations represent a cross-section of industries including finance, retail, automotive and healthcare, illustrating the widespread adoption of the technology.
View the original post on X
According to the NVIDIA blog, the company is working with more than 12,000 partners across the region, suggesting that the impact extends well beyond the headline names. The announcement positions these firms as active participants in the development of AI infrastructure rather than mere consumers of finished products.
What happens next
Huang described AI as a five-layer structure, beginning with energy that powers advanced computers within an AI factory. This infrastructure generates tokens and digital intelligence from models, which are then integrated into applications. He emphasized that infrastructure must exist before AI models can emerge, drawing parallels to the historical development of the internet and electrical grids. The company stated that production of AI infrastructure in Europe has already begun, indicating that the $10 billion commitment will support ongoing and future development of these foundational layers.
The background in plain language
Teams usually evaluate whether their current hardware can support the energy demands of modern AI workloads. Check whether your organization has a clear strategy for integrating new models into existing applications. Understand that AI infrastructure requires significant power and computing resources before any software benefits are realized. Verify that your network and data storage systems can handle the increased load from token generation and model training. Ensure that leadership recognizes the distinction between consuming AI tools and producing the underlying infrastructure that supports them.
What to do and how to stay safe: NVIDIA
- Review your current energy consumption and cooling capacity to ensure readiness for high-performance computing workloads
- Assess your existing partnerships with technology vendors to identify opportunities for deeper infrastructure collaboration
- Monitor official announcements from major AI hardware providers for updates on regional investment and availability
- Evaluate your application architecture to determine how new AI models will integrate with current systems
Step-by-step guide: Injection attacks examples: how prompt leaks break AI systems
General security guidance from the Circuit Observer newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
How much is NVIDIA investing in Europe?
NVIDIA is committing nearly $10 billion to the technology ecosystem across Europe.
Which companies are working with NVIDIA on AI?
L’Oréal, Revolut, Spotify, Merck, Vodafone, Zara, Porsche, Nestlé and HSBC are among the European companies working with NVIDIA.
Where did the keynote take place?
The keynote took place at the Tempodrom in Berlin during GTC Berlin 2026.
